Customer Experience Playbook

Build a more thoughtful customer journey

A working set of customer journey guides, copy templates, and audit worksheets for improving the moments around a purchase.

$89.00USD · one-time purchase

One-time purchase · Commercial-project use

ZIP download Markdown · CSV

Inside your download

Eight customer experience guides
30 editable customer journey copy templates
Service blueprint, touchpoint audit, and metrics CSV worksheets
Escalation workflow, first-month plan, and commercial-project license

Before you buy

A text editor or Markdown reader and spreadsheet application. English-language resources require adaptation to your own processes and customer data. No consulting, automated analysis, legal advice, or guaranteed business outcome is included.

Use and adapt these files in your own or client projects. Standalone resale and redistribution of the original files are not included. Read the license terms.

Every touchpoint.A little more care.

Customer Experience Playbook

Inside your download

Before you buy

Every touchpoint.
A little more care.